Internet Marketing

Internet Marketing

APS services can help you improve your results with organic SEO, PPC, social media, and email marketing.

PPC (Pay Per Click) is a method of online advertising where search engines allow you to bid on key terms and you pay for traffic only when users click on your advertisement.  One of the main benefits of pay per click advertising is that it can generate traffic for you quickly.  You do have to pay for it, but it also provides valuable insight into your customers and competition.  You must be diligent in tracking and measuring the results of your campaigns.

The APS process starts with our own independent research on your business, industry and of course – your competition.  Then we have an intense interview process with all our clients to learn as quickly as possible all the relevant information from your business and industry that can effect your online marketing efforts.  We use state of the art tools for the creation or augmentation of your keywords, and set up the campaigns based on geographic and market segments. We help create effective advertisements based on your keywords and set up your campaigns through all the major services (Google, MSN, and Yahoo). We then manage the bidding and maintenance of your campaigns, and continuously improve your efforts based on results and analytics.  This information can be invaluable for improving your landing page effectiveness and conversion rates.  There is also great synergy between what can learned between you pay per click efforts and organic search efforts. APS is currently managing over 30 thousand dollars monthly in successful pay per click campaigns.  We have taken over accounts from “expert online marketing and SEO” companies and obliterated all previous performance standards.

In many cases these results are seen in weeks, not months.  APS specializes in achieving high rankings for our clients in all the major search engines.  Just as the algorithms for search rank change continuously over time, we are working continuously to hone our technique for achieving high ranking and keeping you there.  All of our design, development techniques, and even PPC campaigns are aligned with your organic search objectives.  Here are just a few of the tasks we perform to get results.

  • Submit your site to all the major search engines
  • Improve web site content to align with SEO
  • Improve website structure to work better with robots and search
  • Improve your ability to manage SEO and content
  • Register you with local search engines and services
  • Custom redirects for page errors
  • Create XML site maps to be registered with all major search engines

Our actual list is over 100 items long and growing … The real trick isn’t getting through the whole list, it’s the work that is done after that includes pouring over search analytics, sizing up the competition, doing the web development and working with our clients to ensure frequent, relevant, and useful content is provided to your web audience.  You are also assigned an SEO manager that constantly updates a work log every 15 minutes that details the rationale for changes, and the work completed.

Emails campaigns can be a attractive option for another low cost online marketing option. With the effective management of a list of prospects APS has achieved ROI upwards of 60% on specific campaigns.  Email campaigns and newsletters are also great ways to stay in contact with existing customers, and studies show it’s exponentially more cost effective to sell to an existing customer than to gain a new one.  Leveraging Social Networking sites like Facebook, Twitter, and LinkedIn can be equally effective.

While it may be apparent that social networking sites are booming, it’s not so apparent on how to capitalize on this growing trend.  This again depends on your target audience and objectives.  For example some e-commerce sites using coupons codes has become an extremely effective selling strategy on Twitter. Social media, much like email campaigns, can also just be a cost effective way to keep your customer engaged and happy.  It can also make or break your sales strategy with customer feedback so readily available instantly online – good or bad.  It’s very important to at least be aware of, and monitor this type of information regarding your company.